Press the Button on this What Watch

What Watch is a recent entrant to the smartwatch industry looking to do some very cool things to change up the way you live your life and capture it on a daily basis. A new startup out of Switzerland, with a global design perspective that includes Japanese, American, Finnish and Swiss team members, the watch has one very unique feature that serves as an interesting selling point.

The watch isn’t a traditional true smart watch – it doesn’t show your texts and you can’t track your miles run. However, it contains one special feature that allows you to tap of the side button to stop and record the time. This moment will then be transmitted to your smartphone via Bluetooth, where you can then use the What Watch mobile app to add a picture to the moment and share it with others or keep it for yourself. The watch looks great, and as it is only partially a smart watch, you don’t need to commit to being a full tech geek. Their store in New York is a great place to check out and understand exactly how the functionality works.

Check it out

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